UI Design · UX Design · User Research · End-To-End Ownership
1 Head of Design · 1 Head of Operations · 2 Full Stack Developers
Homemove is a PropTech startup consolidating the entire home-moving process into one platform. The existing product surfaced everything a mover could do, with no logic about what they should do first. I joined as the sole designer to fix that.
I built an Object Map using OOUX to model core entities and their dependencies before touching a single screen. That structural foundation drove a fundamental shift: from a service-first dashboard to a timeline-first task hierarchy.
Users and stakeholders confirmed the new task hierarchy was significantly clearer than the original
A data-backed artefact resolved a critical stakeholder conflict and became the team's design standard
Developer alignment improved through a shared object language across the team
